Wednesday, September 1, 2010

New Column: The Curious Case of Cee-Lo Green

For the past 10 days or so, I've had a song stuck in my head.

The song's called "Fuck You," by Cee-Lo Green, the former Goodie Mob member who is best known as the singing half of Gnarls Barkley. I seriously consider this tune the greatest single of the year. It's also the first truly viral phenomenon the music world has seen in some time. With no marketing push from the label, the song has taken off - millions of people have listened to it on YouTube, passing it from one friend to another, and its wild word-of-mouth success seems to have caught even its author by surprise.

Not only is "Fuck You" a gleefully vulgar pure pop wonder of the highest order, it's also an interesting case study as we enter this new digital market. In this week's column, I take a look at that phenomenon, and discuss how that first week of release might have lost Cee-Lo more than a million bucks.

I also reviewed the debut album from Mumford and Sons, and waxed eloquent on some upcoming releases I'm excited about. As you'd expect from a column largely about a song called "Fuck You," this one's got some salty language. Just FYI. As always, click on over to read it, and come on back here to leave me a comment.

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